We're a New Zealand business, owned by New Zealand cherry growers, selling New Zealand-grown fruit straight to New Zealand doorsteps.
Pure Otago Cherries is grown, picked, packed and shipped by a small team of real people based at
84 Felton Road, Cromwell, Central Otago
Who's actually behind Pure Otago Cherries?
Pure Otago Cherries is the direct-to-consumer retail brand of Pure Pac Limited, a grower-owned packhouse formed by a group of passionate Central Otago cherry growers who wanted full control of their fruit — from orchard to your door — rather than handing it off to someone else along the way. Today, that group has grown to 9 growers across 16 properties and around 80 hectares of cherry orchards throughout Central Otago, run from our Cromwell and Bannockburn base.
We're grower owned and grower trusted — which means the people who grow your cherries are the same people who benefit when you're happy with your box. Want to meet the wider Pure Pac team behind the scenes? Visit Pure Pac's website to learn more about our growers, management and governance team.
Why Central Otago?
Central Otago is the heartland of premium New Zealand cherry production.
This region’s unique climate — cold winters providing essential chill and long, dry, sunny summers — gives the trees just the right conditions to produce fruit with exceptional size, sweetness and flavour.
The mineral-rich soils and pure alpine water from the surrounding Southern Alps help ensure every cherry develops its signature vibrant colour and juicy taste. That’s why Central Otago cherries are celebrated both here in NZ and in markets around the world.
From orchard to your door, with minimal hands in between
Because we control the whole process ourselves, your cherries are picked, packed and shipped within 24 hours — no long supply chains, no middlemen, no mystery about where your fruit has been. Our packhouse uses TOMRA LUCAi AI grading technology to sort every cherry for size and quality, so you get a consistent, premium box every time, right through our October–January season.
Certified, not just claimed
We know it's easy for any business to say "premium quality" — so we back it up. Pure Pac has held GlobalG.A.P. certification since 2017, an internationally recognised standard covering food safety, worker welfare and environmental responsibility, audited across both our orchard and packhouse operations every year since.
Pure Pac is also a licensed FernMark brand — New Zealand's official government-backed "country of origin" accreditation, awarded by New Zealand Story after an independent audit of our business. You'll find the FernMark logo and verification QR code in the footer of this website — scan it to independently confirm we're a genuine, verified New Zealand exporter. It's one more way of saying: what you see is what you get.
Get in touch, for real
Got a question before you order, or an issue with a box that arrived? You can reach our small Cromwell-based team directly — no call centres, no AI, no chatbots pretending to be human. Visit our Get In Touch page or check our FAQs for fast answers.
Cherry Varieties
These are some of the main varieties grown on 80 hectares of our pristine orchards
Samba
Samba is a self-fertile tree which produces bright, dark red fruit. The shape is that of a flat heart and is a very crunchy, juicy cherry.
Santina
The Santina cherry is a medium sized fruit with moderately sweet flavour. It is highly productive and offers a longer harvest window. It is visually appealing with a glossy black, bright lustre.
Rainier
The rainier cherry is a large and sweet fruit. At maturity, it appears white and yellow, with a red blush and white flesh. When produced well it is a juicy, sweet fruit.
Lapin
This mid-season cherry is a large firm fruit which is medium red in colour, appearing lighter than the December varieties. It is a firm favourite for its sweetness and crunchy texture. This round-heart shaped cherry was named after Dr. Karl Lapin.
Sweetheart
Sweethearts are large, crunchy red fruit with a dark red flesh. They are easily identifiable by their iconic heart shape.
Staccato
Staccato
This cherry is dark red and sweet. Its appearance is an attractive heart-shape and usually becomes ripe mid-end of January.
Did You Know?
You can spot the variety of your cherries by looking at the barcode label on the side of your box 🤩