Privacy policy
Last Updated: 26 August 2026
At Pure Otago Direct, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, purchase our products, subscribe to our communications, or otherwise interact with us.
By using our website and services, you agree to the collection and use of your information as described in this Privacy Policy.
This policy is governed by the New Zealand Privacy Act 2020.
Who We Are
Pure Otago Direct is an online retailer specialising in premium Central Otago cherries, honey and related products. We are committed to providing a safe and secure online shopping experience while respecting your privacy.
If you have any questions about this Privacy Policy or how we handle personal information, you can contact us using the details provided at the end of this policy.
What Information We Collect
We collect personal information that you choose to provide when you place an order, create an account, subscribe to our newsletter, enter a promotion, contact us, or otherwise interact with our website.
The information we collect may include your name, email address, phone number, billing address, delivery address, order history, customer service enquiries and any other information you choose to provide to us.
When you use our website, we may also automatically collect technical information about your visit. This may include your IP address, browser type, device information, operating system, pages viewed, time spent on the site, referral sources and other information about how you interact with our website. This information helps us understand customer behaviour, improve website performance and enhance the shopping experience.
How We Collect Information
We collect information directly from you when you provide it to us and indirectly through your use of our website and online services.
Like many ecommerce websites, we use cookies, analytics tools and similar technologies to better understand how visitors use our website. These tools help us operate our online store, improve user experience, monitor performance and provide relevant content and advertising.
We may also receive information from trusted third-party providers who help us operate our business, including Shopify, payment processors, marketing platforms and analytics providers.
How We Use Your Information
We use personal information to process and fulfil orders, arrange delivery, manage customer accounts, respond to enquiries and provide customer support. Information may also be used to improve our products, services and website functionality.
Where you have agreed to receive marketing communications, we may use your information to send updates about cherry season availability, new products, special offers, competitions, promotions and other information that may be of interest to you.
We may also use information to detect and prevent fraud, maintain website security, resolve disputes, enforce our terms and conditions, and comply with our legal obligations.
We will only use your personal information for purposes that are reasonably connected with operating our business and serving our customers.
Advertising & Remarketing
We may use advertising and remarketing services to promote Pure Otago Direct products and communicate with customers who have previously interacted with our website.
This means that after visiting our website, browsing products or adding items to your cart, you may later see Pure Otago Direct advertisements on platforms such as Google, Facebook, Instagram or other websites. This practice is commonly known as remarketing or retargeting and helps us show relevant advertising to people who have expressed an interest in our products.
To support these activities, we may use cookies, pixels, tags and similar technologies provided by Shopify, Google, Meta and other advertising partners. These technologies help us understand the effectiveness of our marketing campaigns, measure website performance and provide advertising that is more relevant to our customers.
The information used for advertising purposes may include website activity, products viewed, purchase behaviour, approximate location derived from your IP address, device information and browser information. We do not use sensitive personal information for advertising purposes.
You can manage your advertising preferences through your web browser settings and through the privacy controls provided by Google, Meta and other advertising platforms. Choosing to opt out of personalised advertising will not prevent advertisements from being displayed, but it may make them less relevant to your interests.
Email Marketing
If you choose to subscribe to our newsletter or marketing communications, we may contact you by email with updates, product announcements, special offers and seasonal information.
Every marketing email we send includes an unsubscribe link, allowing you to opt out at any time. You may also contact us directly to request removal from our marketing database.
Even if you opt out of marketing communications, we may still contact you regarding orders, deliveries, account information or other service-related matters.
Sharing Your Information
We do not sell your personal information to third parties.
In order to operate our business, we may share information with trusted service providers who assist us with ecommerce operations, payment processing, order fulfilment, freight and courier services, website hosting, marketing, analytics and information technology services.
These service providers are only given access to the information necessary to perform their services and are expected to handle personal information securely and appropriately.
We may also disclose information where required by law or where necessary to protect our legal rights, customers, staff or business operations.
Shopify and Third-Party Services
Our online store is hosted by Shopify. When you make a purchase through our website, certain information is processed through Shopify's systems to enable secure payments, order management and ecommerce functionality. Shopify may also process information to improve its services and platform functionality.
We also use third-party services that help us operate our website and business. These may include payment gateways, email marketing platforms, courier services, analytics tools and advertising providers. These services have their own privacy policies and may process information in accordance with their own legal obligations.
Cookies and Analytics
Our website uses cookies and similar technologies to improve functionality and enhance the customer experience. Cookies help us remember your preferences, maintain your shopping cart, understand how visitors use our website and improve website performance.
We may use services such as Google Analytics, Shopify Analytics and advertising measurement tools provided by Google and Meta to analyse website traffic and marketing effectiveness.
Most web browsers allow you to control or disable cookies through browser settings. However, some features of our website may not function correctly if cookies are disabled.
Overseas Disclosure of Information
Some of the service providers we use, including Shopify, Google and Meta, may store or process personal information outside New Zealand.
Where personal information is transferred overseas, we take reasonable steps to ensure that the information is protected by safeguards that are comparable to those required under New Zealand privacy law and that our providers maintain appropriate security standards.
Protecting Your Information
We take reasonable steps to protect personal information against loss, misuse, unauthorised access, modification or disclosure.
Security measures may include website encryption, secure payment processing systems, restricted access to customer information and the use of reputable technology providers.
While we take privacy and security seriously, no method of transmitting information over the internet or storing electronic information is completely secure. For this reason, we cannot guarantee absolute security.
How Long We Keep Your Information
We retain personal information only for as long as it is necessary to fulfil the purposes for which it was collected, including business, legal, taxation, accounting and regulatory requirements.
When information is no longer required, we will take reasonable steps to securely delete, destroy or permanently de-identify it.
Your Rights
Under the Privacy Act 2020, you have the right to request access to personal information we hold about you and to request correction of personal information that you believe is inaccurate.
If you would like to access or update your information, please contact us using the details below. We may need to verify your identity before responding to your request.
Complaints
If you have concerns about how we have handled your personal information, we encourage you to contact us first so we can investigate and work towards a resolution.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Privacy Commissioner of New Zealand.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal obligations or website functionality. Any updates will be posted on this page and the revised date will be updated accordingly.
Contact Us
If you have any questions about this Privacy Policy or wish to access or correct your personal information, please contact us.
Privacy Officer
Pure Otago Direct has appointed a Privacy Officer responsible for ensuring compliance with the New Zealand Privacy Act 2020 and for handling privacy-related enquiries, requests and complaints.
Privacy Officer
Pure Otago Direct
84 Felton Road
Bannockburn 9384
New Zealand
Email: orders@pureotagocherries.co.nz
We will respond to privacy enquiries and requests within a reasonable timeframe and in accordance with our obligations under the Privacy Act 2020.